THIS WEEK'S JOB // Meet the kind of website that speaks in posts, and plan what yours could say. (Book pages 51-56 in Mrs. Gaiser's book.)
THE THREE IDEAS
A blog is a journal with a door
Posts go up newest-first and anyone can walk in and read. It is the friendliest kind of site to start with.
Every post has the same bones
Title, date, body. Structure repeats, content changes. That repetition is exactly what HTML is good at.
Voice matters
The best blogs sound like a person. Yours should sound like you on your politest, clearest day.
ON YOUR LOT
Draft one pretend blog post (five sentences) for the shop you want to build. Save it; it becomes real content later.